How we design.
Every Articulex programme is built on three published frameworks — one for how we design, one for how we measure learning, and one for how we frame business value. We use established, research-backed models so you can check our work against the source, not take our word for it.
SAM
Successive Approximation Model
Instead of designing a programme behind closed doors and unveiling it at rollout, SAM works in rapid iterations. We prepare with your work samples and priorities, design a rough prototype fast, review it with your stakeholders, and refine — before the full programme is ever built.
- 01
Preparation: real work samples, roles and performance priorities gathered up front
- 02
Iterative design: a working prototype reviewed with your stakeholders — not a 40-page proposal
- 03
Iterative development: refined through practice runs before the first cohort enters the room
LTEM
Learning-Transfer Evaluation Model
LTEM separates what most training reports — attendance, satisfaction, test scores — from what actually matters: changed behaviour at work. It gives us an honest ladder of evidence, and we tell you plainly which tier a programme is designed to reach.
- 01
Lower tiers — attendance, completion, knowledge checks — are reported, never celebrated
- 02
Higher tiers — decision-making in realistic scenarios, task performance, workplace transfer — are what we design toward
- 03
Baselines before the programme, follow-up evidence after: progress is shown against your own starting point
Phillips
Phillips ROI Methodology
The Phillips model organises evaluation into five levels — Reaction, Learning, Application, Impact, and ROI. We build Levels 1–3 into every engagement. Levels 4 and 5 are pursued only when your data can support them — we will not claim a return we cannot evidence.
- 01
Reaction and Learning: measured in every programme, as standard
- 02
Application: follow-up evidence of the skill being used on real work
- 03
Impact and ROI: isolated and estimated only where client-side data exists
“Design iteratively. Measure honestly. Claim only what the evidence holds.”
Discuss a programmeStart a discovery conversation
One business problem is enough to begin.
Tell us where your people need to perform differently. We will work with you to define the audience, target behaviour, programme scope and evidence of success.